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Nishmas Day 19 | Rabbi Yechiel Spero

The Lesson of Heinz Ketchup

Is it all about the destination? For seven weeks, we’ve been counting. Via text reminders, lucite calendars, and dedicated younger brothers, we’ve marked each day leading toward our final destination — the celebration of Matan Torah. Yet after all this anticipation, we arrive at a Yom Tov named... Shavuos? The word Shavous means "weeks" — seeming to say that we're still in the middle of our journey rather than at its final, joyous destination There’s an iconic Heinz ketchup commercial from decades ago. The concept is simple, yet so strategic. The advertisement zooms in on ketchup slowly pouring from a bottle, accompanied by a single-word jingle: "Anticipation." What Heinz masterfully sold wasn't just the product itself, but the waiting experience — the excitement that builds until that first bite arrives. We’re all waiting for something. We wait until we get married, until we finish our degree, until we buy our first house. We constantly strive toward goals, anticipate milestones, chase achievements. This desire to move forward in life is natural – and good. Without it, we would feel hollow and purposeless. The issue lies in what our superficial world has conditioned us to believe — that only tangible results matter. That we can’t be fully satisfied or that we’re not good enough, until we reach our destination. Shavuos teaches us a profound lesson. As Yidden, we don’t simply celebrate the fruits of our labor. We honor the effort itself — every drop of sweat, every minute of focus, every hour spent trying. When we learn to celebrate not only the destination, but every minute, hour, and day of the journey forward, we can experience the true richness of life. Wishing you an beautiful and uplifting Yom Tov, Ohel Sarala

Nishmas Day 36 | Rabbi Schlomo Bochner

Why Did We Come To This World?

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Nishmas Day 35 | Mrs. Charlene Aminoff

Consistency is Crucial

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Nishmas Day 34 | Rabbi Gavriel Friedman

Thank You Anyway

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Nishmas Day 33 | Mrs. Jackie Bitton

My Daddy is the Pilot

Nishmas Day 31 | Rabbi Yechiel Spero

What If It Was Yours?

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Nishmas Day 30 | Rabbi Joey Haber

Decorating The Room

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Nishmas Day 29 | Rabbi Schlomo Bochner

The Story of Olga

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Nishmas Day 28 | Mrs. Jackie Glaser

Become a Vessel for Miracles

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Nishmas Day 27 | Rav Gav Friedman

When Everything is Only Good

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Nishmas Day 26 | Mrs. Charlene Aminoff

Even When It's Too Late

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Nishmas Day 24 | Mrs. Charlene Aminoff

My Nishmas Inbox

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Nishmas Day 23 | Rabbi Gavriel Friedman

Lifted On The Slopes

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